Monday, August 1, 2011

Google Testing Ads at the Bottom of the Page?

Would you pay for Google Ads at the bottom of the search results? Search Engine Land is reporting that this is exactly what Google may be working on. While this may be good news for Organic Search, do you think that it will hurt Google's bottom line? Research shows that people usually only click on the top 2 or 3 search results. Kind of makes you wonder what Google is up to. Perhaps a model where ads at the bottom have a lower CPC. Please feel free to post comments and let us know what you think.

Thursday, July 28, 2011

Still on the Fence About Investing in SEO?

Anyone who is still on the fence about investing in SEO for their business needs to read this article. It lays it out there plain as day. Enjoy!
SEO an Open Letter

Saturday, July 16, 2011

Social Media

Social Media  is becoming increasingly important for effective online marketing.  As more people turn to Twitter, Facebook and the new Google+, using social media will be an essential tool for your company.  Most small businesses don't have time to market effectively on all the social media platforms.  That is where SEO and other marketing companies can help.  If an SEO company is effective, they can drive traffic to your website from Twitter and Facebook, thus increasing your online presence and hopefully your sales!

What are you waiting for? Contact Bobcat Technology Consultants today.

Saturday, June 18, 2011

Why Market Online?

Businesses that do not market online are missing out.  This is especially true for small businesses that do not have the resources or technical expertise to get their website up and running.  Even if a business has a website, it is often not optimized for the search engines.  A website is essentially worthless as a marketing tool unless it shows up in the top page of search results.

Many small businesses neglect SEO because of the costs, but they should ask themselves how much are new customers worth?  Often, SEO costs pay for themselves due to the new customers and leads that it generates.

Lastly, if you do hire an SEO firm, ask for examples of their work.  Consider using someone local if they have proven results.  An inexperienced online marketer can do permanent damage to your site's search engine rankings.

Saturday, June 11, 2011

Google Adwords Coupon

Sign up with Bobcat Technology Consultants today to receive a $105.00 Google Adwords coupon!

Saturday, June 4, 2011

What are you waiting for?

Summer is now upon us.  Spend more time outdoors doing the things you love.  Let us handle all of your marketing and IT needs!  Contact us today to see how we can help you get back more of your precious time.

Thursday, May 19, 2011

Welcome to the Bobcat Technology Consultants Blog!

Welcome to the Bobcat Technology Consultants Blog. Please check back for relative news about SEO, PPC and all other types of technology related news.